why stage

Staging truly leads to successful home sales.

According to the Real Estate Staging Association® “staging is the preparation of residential or commercial properties for sale in the real estate market place. The primary goal of staging is not to decorate, but rather bring the property up to a level that will appeal to the greatest number of potential buyers that will pay the highest price possible.”

Many people ask, “aren’t staging and decorating the same thing?”

No… Decorating is the expression of your story and style throughout your home. Staging is the art of showing the potential of each home for sale to the broadest possible audience. In partnership with a professional Realtor and professional photographer, a staged home will stand out. Staging with Diaz Design will sell homes faster and at top dollar!

in RESA®’s 2020 survey of 13K staged homes the following statistics were found

Staged homes sold over listing price: 85% of staged homes sold at 5-23% over listing price

Return on Investment with staging: with the average investment of 1%, approximately 75% of sellers saw an ROI 5-15% over asking price

Average days on the market for staged homes: staged homes sell faster, averaging just 23 days on the market

The staging Investment: 60% of stagers reporting 15-25% ROI charge 1.5% of list price for staging services

*all data from The Consumers Guide to Real Estate Staging - Leslie Anderson Interiors RESA®